When Red Truck Beer Company out of Vancouver chose Fort Collins for their second brewery & truck stop restaurant they needed a local partner, boots on the ground so to speak to assist with their very robust marketing & branding program. The scope of work here included a plethora of hand lettered vintage interior signs along with an iconic distressed/hand painted medallion over the main exterior patio. Adcon’s range & diversity are on display at Red Truck; in addition to the interior/exterior signage we provided the digitally printed keg bands, truck graphics & beer tap markers not to mention we had the privilege to work on “Lucy” a 1941 Dodge Power Wagon & Weapons Carrier. While being repainted from army green to red the name “Lucy” was found to be etched beneath the hood. The unique water tower & water tower signage not only welcomes you to Fort Collins it is a beacon for craft beer drinkers far & wide and as everyone knows Fort Collins is the “Napa of Craft Beer”.